Making Your Media Matter w/ Ellie Brett

Ellie Scarborough Brett helps visionaries master their message and ignite their brands by harnessing the power of their unique stories. A former NBC reporter, she specializes in building powerful and purposeful on-camera personalities quickly and cultivating leaders into captivating speakers. She works exclusively with female entrepreneurs and thought-leaders who are serious about positively impacting the planet with their passion + moxie + services.
As women, we use an average of 20,000 words per day. The question is, how many of them really matter? If you want to make the most impact possible with your work, you need to know how to make the most impact possible with your words. Ellie calls this ‘speaking with soul’.

Ellie worked as a tv news reporter for nearly a decade and learned out to turn hours of sound into 90-second stories, so she had to learn how to get rid of all of the words that were unnecessary and focus on what truly mattered. When Ellie left news to start my own business, she was interviewed on the Today Show within a month of launch and truly got to see what a difference four and a half minutes on national tv could make on a brand.

Here’s what Ellie and I dove into on this episode:
– how to make your words matter
– why make time for media interviews
– three keys to sharing powerful stories
– the #1 myth about media interviews {and what to do instead}
– specific ways to make any story you tell stronger
You can find Ellie Brett over at mediabombshell.com.

Impacting Millions With Your Message w/ Selena Soo

Selena is the creator of Impacting Millions. She teaches business owners how to elevate their brand, reach more people and so, of course, impact millions!

In this interview, Selena got real with us on what it was like when she first got started in the online business space, how she stretched herself to connect with influencers and why it’s so important to her and for you to share your message and mission with the world.

IMPACTING MILLIONS® helps you connect with the media and land high-exposure opportunities — including guest posts, podcast interviews, print magazine coverage, and TV.  The goal is to help you reach more people, impact more lives, and become an industry leader. You’ll learn how to leverage your media opportunities for maximum impact — including more sales for your 1:1 services, group programs, or events.

This is a 90-day live training program that includes 1 year of support. During the year, you’ll get invites to special webinars with Selena’s media friends (who’ve worked at places like O, The Oprah Magazine Entrepreneur, Business Insider, MindBodyGreen Glamour, The Today Show).

You’ll also be part of a vibrant Facebook community, where Selena will be sharing story ideas, prompts, and tips to help you get more attention for your business.

How To Clients When You’re Just Getting Started w/ Becca Tracey

Spending lots of time ‘working’ but having a hard time getting clients?

I hear you…and we can help.

Focused on the wrong things early on? What you need to do BEFORE you spend a moment on marketing.Click To Tweet

You’re probably focused on the wrong things in the beginning, and while everyone is telling you that marketing your business is the most important piece, they failed to mention what you need to do BEFORE you spend a moment on marketing.

Today’s guest, Becca Tracey from TheUncagedLife.com is going to rewind for a moment and share the 4 most important pieces to getting and keeping clients when you’re just starting a business…without all the BS of having to use every marketing gimmick under the sun.

Becca is also sharing the 5 Secrets to Getting More Clients As A Coach on a FREE training with my audience this week — do NOT miss this.

Join us here.

243: Things be changing y’all…dear diary…

I know, I know, I’ve been a bit inconsistent here so far this year…not a good way to kick off the new year you may be thinking.

BUT truthfully, this is the BEST way to kick things off. ‘Cause things be changing y’all. Yup.

I used this episode as a ‘dear diary’ of sorts, so bare with me as I let it all out. I knew I needed to share this all with you, and it feels better now that it’s out in the wild and free.

Tune into this episode to hear about what’s happening to The School of Self-Mastery as we know it, what the future looks like for our 2017 content and plans, and who I’m UNAVAILABLE to work with moving forward as we become more vocal and clear with our core values as a company.

If you’re feeling the pull to work together this year — join me inside Momentum Track — www.adriennedorison.com/momentum-track

236: 5 Ways The Online Market is Changing in 2017

Before the holidays hits you full force {if it hasn’t already} I wanted to pop in and reflect on some changes I see coming in 2017 in the online space…not just for me {although there’s big changes coming for me too} but for everyone.

The landscape is changing…and if you’re not staying ahead of the curve and continuously improving…you’re falling behind…and you’re not going to make it for the long haul.

  1. Go deeper, not wider.

If you haven’t been living in an internet hole, you’ve seen the same ads I’ve been seeing over the past 6-12 months…

And the one thing that is glaringly obvious is…it’s all the same. It’s generic, it’s boring, it doesn’t stand out in a crowded and increasingly oversaturated market.

This is a losing battle my friends.

Instead of going wide…go deep.

Go super deep into a small niche. Don’t try to reach EVERYONE.

If it’s for everybody, it’s for nobody.

When you give HUGE value in a super specific niche, people come to YOU. You become the go-to expert in that space, and you are able to give tremendous value to the humans you went deep with.

If you’re going wider instead of deeper…you’re going to be pushed out of the market.

  1. Gamify everything.

One of the biggest obstacles I see in the online space is: completion rates.

How can you get results for people if they don’t ever complete your course or program?

NEWSFLASH: you can’t.

You’re going to need to evolve, innovate and start thinking about ways you can get them to actually DO THE WORK that you’ve provided them with.

So what does that have to do with games? GAMIFY IT.

We all love games, it brings out our competitive spirit and encourages us to come back for more.

When you’re building courses or programs, be thinking about how you can GAMIFY things inside the system.

Can you…
— add tokens or points when your students hit certain progress markers?
— create a maze or roadmap that takes them through the content?
— infuse a ‘create your own adventure’ to keep things fun?
— get things to “unlock” once they’ve hit a specific completion rate?
— win more access or bonuses after participating in events?

This of course is not an exhaustive list…get creative, have fun and GAMIFY to get your students/clients/customers involved in actually DOING THE WORK so they can get the results you want for them.

  1. Passive courses are a dying breed — go live.

The ‘set it and forget it crock-pot’ course is dead. No longer can you put this thing on auto-pilot and expect it to grow, get results.

Because while it may be helping people ‘make money while they sleep’ for now…customers ARE NOT going to put up with that for much longer if the course/product/service doesn’t get them the results they desire.

Again, this is about getting your customers better results…by getting them to show up and do the work.

There’s a LARGE number of people out there that buy courses and never ever ever actually go through the content {this hurts you as a course/content creator…not just emotionally because you want your humans to get results, but it’s also going to affect your bottom line, because no results, means no sharing or success stories…}.

So…what’s the BEST way to support your people to actually go through your content?
DO IT LIVE, DO IT TOGETHER.

And I don’t just mean live and in-person {although that’s great too}…just getting people to show up TOGETHER on a live call/teaching session is key.

★ For example, we’re infusing Virtual Planning Retreats and Get It Done Days™ {virtual co-working} into my Momentum Track program to ensure that clients don’t just purchase, but they actually DO THE WORK and get the results they desire.

  1. Create more intimacy.

Just as the market is not going to stand for a crock-pot business model…they’re also CRAVING personal interaction, a human experience. They’re craving more connection and intimacy than ever before.

Why?

Because they’re feeling alone. {heck, I feel it…don’t you?!}

Technology is the one thing that can make our lives easier and grow our businesses in incredibly smart, scalable and efficient ways…but people still want to connect with people.

Not everything should be scalable.

You should have parts of your business that DO provide direct access to you. You need to get on the phone with your customers {and this goes for you regardless of your business size…if you’re just getting started or making $1M a month…you need to talk to your people}.

Not only does this keep you connected, grounded and creating a very craved level of intimacy…but it’s also going to give YOU ideas for content, programs, and a better understanding of the challenge and problems your market is experiencing. It’s a win-win.

BUT the people who write this off and believe that ALL PASSIVE, ALL SCALABLE is the way to go…will be left in the dust and traded in for companies that are willing to FULLY and intimately support their people.

Which leads me to the #5 change…because intimacy doesn’t need to be 1:1 phone calls {although that’s awesome too}…you can create intimacy in other ways in your business…

  1. Content Segmentation

You know how everyone was talking about funnel funnel funnnnnnnnels this year?
Yeah…that’s about to change.

It’s not just about creating one funnel that leads people to your product…nope.

Content segmentation is creating content that is specific to the needs of each of your customer segments.

The weekly newsletter that goes to your ENTIRE list, or the one sales funnel that doesn’t segment your different types of customers is going to cost you BIG and drastically reduce your conversion rates.

This is a POWERFUL way to create intimacy in your business with your customers without necessarily getting on the phone with them all.

So, let’s think about this with an example.

You run a nutrition blog and sell a course that helps your students get healthy at home by teaching them to cook simple meals in less than 30 min a day.

The course has different recipes for students with all different dietary needs {you make adjustments to each recipe for vegans, paleo, and gluten-free peeps}.

BUT when you started selling the course — you used the same content for everyone.

So, your potential clients who were vegans saw an email with the 3 recipes for microwaved meat {eww, sorry…I just made this up…and it was what came to my head first} and now they think you TOTALLY don’t understand them or know who they are or what they like…you’ve offended or even upset some of them…

BUT WAIT…you DO create vegan recipes in the course…they just didn’t stick around long enough to hear about it because you didn’t create segmented targeted content for them. Too late…they already unsubscribed…womp womp.

Instead of sending the same email to everyone…we want to think about ALL your potential customer segments and make sure we’re tweaking and targeting the content for each of them and then using content segmentation in your emails and funnels to meet your peeps where they are.

You want them to think you’re reading their minds. You’re creating the intimacy they’re craving just by showing them you know who they are, you’re listening and you’re not just putting them all into one huge melting pot basket. 

Ryan Levesque and his ASK methodology are spearheading this movement in a big way.

And if you’re thinking “OMG Adrienne…I literally JUST got these other things figured out, and now I’ve got to figure this out too?!”

Well…yes and no…

Yes, because if you want to stay relevant in a fast-paced market…you need to be ready and willing to continuously improve.

You need to be willing to meet the needs of your customers and ask yourself what it’s worth to you to create a profitable and sustainable business in 2017 and beyond.

And no…because you don’t need to do EVERYTHING I’ve shared here, but you do need to be thinking about it and deciding which one you’re going to focus on…and the best part for you — I’m going to be available to help you through these market shifts.

More on all this next week friends 🙂