Have you ever found yourself obsessively checking the size of your email list?

Cheering every time someone subscribes?

Wondering what’s wrong with you every time someone unsubscribes?

Maybe I can guess what you were thinking. “If only I had a big enough audience…then I’d really be successful!”

It’s a reasonable thought to have. It’s SO easy to look other entrepreneurs who are just crushing it and wonder, “How’d they get to be where they are?”

And then comes the anxiety, the jealousy, the imposter syndrome…with no clear answer in sight.

When you’re in that space, it’s way too easy to slip into bad habits. Like basing your success on the number of email subscribers you have {especially compared to the number of subscribers that other person has}.

If you’ve ever Googled, “How to grow my email list”…this post is for you.

And I’ve got good news and bad news, my friend.

The bad news is: you’re measuring success ALL wrong.

The number of humans of your list is NOT equal to the size of your success. It’s easy to assume that once you have ten thousand subscribers, you’ll be able to make easy money, but that message is so misleading. Just because your list has a lot of names on it, that doesn’t mean those people know you, like you, or want to buy from you.

Here's what is true: If you can't sell to a small list, you'll never sell to a large list.Click To TweetSeriously.

And that brings me to my good news.

Your small list is a COMPETITIVE ADVANTAGE. In fact, with your list of under 1,000 you’re actually better off than those with a big list.

So if your main goal is growing your email list {just for the sake of seeing those numbers go up}, it’s time to rethink a few things.

Like so much in business, it’s all about leveraging what you have. In this case, the little list mindset.

The little list mindset turns your existing subscribers into your biggest fans.

You don’t need to hit some arbitrary number to be successful {despite what all those list building tutorials would have you believe}. You don’t need to hit the pause button on building authentic relationships. And you definitely don’t need to hold off on making serious money in your business.

How do I know?
Because my first launch was to a list of just 234 people — and I made $15,000.

Yes, you read that right. $15k from a list of less than 300 people.

If you’re wondering how I did it, the answer is simple. I made use of my little list mindset.

Instead of obsessing over quickly building my email list, I focused on giving the subscribers I already had a quality experience.Click To TweetFrom the outside, my goals probably seemed way too high. I had a teeny-tiny list. I was brand new to the world of entrepreneurship. I didn’t know anything about list building or email marketing. Fresh off my first challenge, I thought 234 subscribers was pretty dang good.

I didn’t know any better. I didn’t know what I was “supposed” to do…And that’s exactly what allowed me to be SUCCESSFUL with my small list.

Instead of putting all of my energy into growing my list, I treated my small list with lots of love and attention. I forged real relationships, matched my subscribers up with offerings that made sense for them, and made sales in a way that felt authentic. {Because it was.}

Later, I learned that most people avoid their tiny list, wondering when they’ll finally have enough people to start selling.

This seemed totally crazy to me, given how successful that first launch was.
Crazy, maybe. But not surprising. That Google search for “grow my email list”? Yeah, it gets over 70,000 direct matches. It’s what people are looking for, and it’s what others are writing about.

And that’s a problem.

There are endless resources out there about how to get more people on your list. But there are far fewer talking about what to do with the subscribers you DO have. Which is kind of important!

It’s also why I put together this 10 step cheat sheet to selling out your next program with a small list — so you don’t ever have to look at your list as anything but an advantage.

Your Small List Is Mighty!

Snag my 10 top tips to sell out your next program, even with a small list. These are tips that are easy to follow, and take action on so you can start earning more!

Your little list can be a big asset — if you let it.

Pretend for a moment that you receive an invitation to two different networking events. One is huge. There will be thousands of people there. The other is small and intimate, and most of them will be likeminded.

Which event provides more opportunities to develop MEANINGFUL relationships?

Both events have their perks. The larger event gives you broader exposure, more access, and allows you to feel like you’re a part of something big.

But the smaller event gives you an opportunity to relax. To enjoy more authentic conversations and create real relationships with everyone — not just a small sampling of those in attendance. Instead of a giant conference, it’s an intimate cocktail party.

This is what your little list has the power to become.

Your small list can lead to stronger relationships, better offers, and more sales.

Are you a show-me-the-numbers kind of person? Here you go:

Smaller lists have better open rates, better click-through rates, and more potential for interaction.Click To TweetI was totally shocked when Ryan Deiss over at Digital Marketer revealed his open rates. They never climbed higher than 16%. It’s not that his emails weren’t good…he just had a lot of people receiving them.

With a small list, you’re competing for the attention of fewer people. You can create the sort of connections that are nearly impossible to maintain with a larger list. {Think about it…would you rather respond to ten emails, or ten thousand?}

Aside from my $15,000 launch, here are a few other small-list successes I’ve witnessed:

  • I made $64,000 in sales from a 400 subscriber affiliate launch {I sent out over 300 personalized emails for this one}
  • One of my clients made $15k from a list of around 700 artists {a group that traditionally doesn’t spend much money}
  • Another client made over $10,000+ from 572 subscribers {and continues to fill her 1:1 practice and have consistent $5k months}

Not too bad for lists under 1,000 subscribers — and it all comes down to the little list mindset. Those numbers are the result of dedicated time and energy spent leveraging small lists and following the steps covered in the free cheat sheet.

Leverage your list using this 10 step cheat sheet...


Yes! Give it to me!

The 6 Steps to Leveraging Your Little List:

If you know me, you know I’m all about taking STRATEGIC action…because that’s where you see actual results and momentum within your business. So let’s talk about how you can leverage your existing subscribers and make some MONEY.

1) Stop complaining about your little list.

Your list size is not a limitation. When you complain about a small number of subscribers, you’re discounting their value as people who believe in you and your business.

This dramatic shift is the first and most important piece of the little list mindset.

If you don't start to think about your list as an opportunity and view your subscribers as an asset, you'll never feel inspired to take action around it.Click To TweetInstead of saying, “I only have X subscribers,” say, “I have X pretty amazing subscribers who I actually have the chance to get to know.”

Instead of thinking, “I’ll be successful when my list hits {insert magic number},” think, “Wow! X people want to hear from me, so I better make sure they’re taken care of.”

These small flips in thinking will make a huge difference, allowing you to create big results with your little list.

2) Utilize your existing list, no matter its size.

It’s not enough to just love your little list — you have actually use it. Don’t put your list on the back burner because you think it’s too small.

Your list, whether it has 1 subscriber or 1 million, wants to hear from you. Click To TweetAnd it’s your responsibility to connect with people who opt in. {I mean, they told you they wanted in on your list, right?! That’s what signing up means!}

Want to know the reality of what happens when you don’t email your little list?

They never get used to seeing you in their inbox, so when you do start emailing them they don’t remember who you are…

They don’t know what you’re offering or why it’s THE ANSWER they’ve been looking for…

You miss out on valuable opportunities to build relationships and make sales.

On the flip side? When you email your list from day one, here’s what happens:

Your subscribers become some of your closest friends, engaging with you and caring about what you have to say…

You’re able to find out who’s on your list and how you can help them…

You are successful long before you hit any magic numbers.

Which one would you rather have? {pretty obvious choice, huh?}

3) Maximize engagement with your subscribers.

Just like at a cocktail party, you want your list members to feel welcomed. Rather than becoming just another number, your subscribers have the chance to get to know you as a person — and for you get to know them too!

Making the most of your list means engaging with it {which is why we definitely cover this step in your free cheat sheet}.

Entrepreneurs with large lists tend to disengage from their audience, because they’re talking to a huge group of people. Their message just can’t be as personable or responsive as it could be with a smaller list. Plus, responding to thousands of humans can get overwhelming, so it’s easier just to step back.

But when you have a small list, those limitations don’t apply.

Give your subscribers value, and encourage them to reply to you. When they do, take the time to really put some thought into that response email. Ask them questions, continue the conversation, and don’t give up on them.

This is one of the biggest advantages of a small list — the ability to give personalized attention. Be engaged and connect with your audience. Provide them with authentic feedback.

If you do this, your earliest subscribers will become some of your biggest fans. {In fact, there are people I still serve today who have been on my list since day one.}

4) Prevalidate #allthethings.

Want to know why my first launch was so successful? Because I when took the time to connect with my list of 234 individuals…and not just by email…I got some super valuable information from them.

I got as many of them on the phone as possible, making sure I knew what they needed, and then I reflected that back in my offer. I put myself out there and stayed super-engaged…and since there weren’t thousands of people to keep up with, everyone felt as though they received personalized attention.

When I launched, they were blown away that my offer was exactly what they needed. But it wasn’t rocket science on my part. It was pre-validation.

I’m all about maximizing time and efficiency, and the last thing I want you to do is pour hours into something that won’t bring you results…which is why pre-validation is so important.

Your little list is the perfect place to pre-validate and identify new opportunities.Click To TweetSome people find pre-validation paralyzing because they don’t know where to start, but you’re in a perfect place right now. You don’t have to hunt anyone down, scouring the internet for where your people hang out.

Instead, start conversations with your list members now. That will help you learn what they want, what they need, and what they’re willing to buy {so your newest offer sells like hotcakes}.

5) Practice your sales skills.

Remember: If you can't sell to a small list, you'll never sell to a large list.Click To TweetAlong with pre-validation, your little list allows you to get comfortable selling in low-pressure environment. Talking to a few hundred people per email is way less intimidating than thousands, and it’s easier to approach it as if you’re having a conversation with a friend.

Yes, I was selling, but I was coming from a place of integrity. I was doing it in a way that felt right and real.

As a result? Selling didn’t scare me then, and it doesn’t scare me now, even as my list grows. I know how to leverage my audience, and I know exactly who I’m talking to {and what they want}.

Ready for some serious sales practice? Get your copy of the 10-step cheat sheet to selling out your next program with a small list.

6) Don’t give up, even as your list gets bigger.

Those good habits you create now, while you have a little list? They’ll help you stay on top as you GROW your business.

It may be harder to connect with a large list, but by then you’ll be well-practiced in the art of pre-validation, relationship building, and selling. You’ll be used to helping your list understand whether your offer is the right fit, and you’ll know what sort of questions your target audience will respond to.

You’ll treat your big list like a little list, and your subscribers will love you for it.

This is why your little list is a win-win, and the earlier you begin to give it love, the better off you’ll be — now and in the long run.

Lock in your little list mindset, and create your own success.

It’s way past time to stop obsessing about how to grow your list. Instead, commit to believing in your little list. Make a promise to yourself that, instead of frantically researching how to build your list, you’ll instead work on building relationships within your existing list.

My earliest successes came from an appreciation of my subscribers. There weren’t a ton of them, but they were all special to me, and I approached them with genuine gratitude.

Break free of the more-is-better mindset and embrace quality over quantity.Click To TweetYou deserve the exact same success in your business, and your subscribers will appreciate being treated like VIPs. It’s time to adopt the little list mindset and let it propel you forward.

To get started, download your free 10 step cheat sheet to selling out with your small list. Then go give your subscribers some serious love!

Your Small List Is Mighty!

Snag my 10 top tips to sell out your next program, even with a small list. These are tips that are easy to follow, and take action on so you can start earning more!